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C3by sbe and WK Holding to Disrupt the Food and Beverage Industry & Lifestyle in Saudi Arabia through the Launch of C3Arabia

C3Arabia: WK Holding Announces Joint Venture with C3, The World’s Fastest Growing Omnichannel Food Tech Platform

Valued at SAR 375,012,400 (US$100 million) with Complete Rollout Funded Upon Announcement, the joint venture Brings Sam Nazarian’s Proprietary C3 Tech Platform to Saudi Arabia. 

C3 Arabia will mark a new era for culinary concepts in the Kingdom in line with Vision 2030 by unlocking the strengths of titans of industry to deliver operational excellence and value to our stakeholders.

Leveraging the momentum of the advancement of the Kingdom, C3 and WK Holding will assemble an operating team based in Riyadh to design and deliver best-in-class execution across the C3 Saudi Arabia operating platform, including sourcing the highest quality produce from local suppliers. And as part of its influence on cultural globalization, C3‘s efforts in Saudi Arabia will identify, mentor, and incubate local culinary talent in a move that will brand and export Saudi hospitality culture to the world.

About C3

C3 (Creating Culinary Communities) is re-imagining the food service industry at a time when change is needed most. Founded and led by visionary Sam Nazarian with investors Simon, a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, and Accor, the world-leading augmented hospitality, C3 is simultaneously, systematically and broadly bringing together technology, underutilized retail, hotel and kitchen spaces and world-class culinary talent. C3‘s array of culinary brands co-exist to disrupt the food & beverage industry by capitalizing on rapidly evolving customer preferences through C3 established shared kitchens, Citizens food halls and mobile delivery with the next-gen Citizens GO app set to launch in 2021. Current C3 brands include Umami Burger, Krispy Rice, Sam’s Crispy Chicken, EllaMia, In a Bun, The Other Side and Dani Garcia’s El Pollo Verde, with many other brands in the pipeline. As of March 2021, C3 operates 250 digital kitchens across the U.S. To learn more, visit c3sbe.com.

And In March. 31, 2020- C3by sbe Entertainment Group, the leading lifestyle hospitality company that develops, manages and operates award-winning global brands, and Saudi Arabia based investment House WK Holding, today announced a joint venture to disrupt the Kingdom of Saudi Arabia’s food & beverage and lifestyle industries.

C3Arabia represents the first major international venture of C3(Creating Culinary Communities), which has introduced to the world a revolutionary way to approach food halls, ghost kitchens, QSR, full service and mobile tech.