WK’s History

WK Holding was founded in 2017 by Layla Issa Abuzaid following her tenure as CEO and co-founder of Tharawat Business and partnership with Tharawat Investment Holdings.

Built upon Layla’s extensive experience in Saudi Arabia, together with her uniquely placed global network and operational knowledge that extends deep into Latin America, GGC and CIS countries, WK’s knowledge of the Middle East is second to none. Together with its global outlook and well-placed legacy relationships, WK provides its partners with a robust platform for market entry to the region.

Through Layla’s network of proprietary relationships with several prominent Ultra High Net Worth Families and institutional investors across the globe, WK Holding can assist any well-established regional or international institution looking to expand its activities in the GCC, LATAM and CIS.

In January 2018, Layla formed her first start-up subsidiary company, Rafa Events. Five months later, in August of the same year, Rafa Events created a joint venture with the most significant event production company in Russia, MF Group (http://mf-group.com), establishing Rafa/MFA Company and introducing Jawaraa Tharawat Technology as a new shareholder of Rafa/MFA Company.

In January 2019, WK Holding entered into a partnership with Russian based corporate and HNWI, generating cross-border transactions between the Kingdom of Saudi Arabia and the Russian Republic.

Following, WK Holding established its second subsidiary company, RUSSAD (https://russad.com), a business hub between Saudi Arabia and Russia which resulted in RUSSAD managing all official delegations and visa services for Russia, with the full support from the Russian embassy.

In January 2020, WK Holding engaged with the newly launched C3by sbe to expand their business into Saudi Arabia through the formation of the joint venture C3Arabia and with further plans to leverage the business in the geographies that WK is present, including the GCC, MENA, CIS and the Americas. In May 2021, WK Holding and C3by sbe announce their joint venture to establish C3Arabia. C3Arabia equity split: 49% C3by sbe and 51% WK Holding.

Biography: Layla Issa Abuzaid, Founding Partner & CEO WK Holding

Layla Issa Abuzaid has over fifteen years of experience leading companies in investment, agribusiness, trading, financial services, trade finance, capital market, hedge funds, private equity funds, corporate governance, and investment management at senior management and C-suite level.

Her extensive operational knowledge of the South American, Russian and GCC markets, together with a solid understanding of social and corporate culture, the investment landscape, law and teamed with her exceptional network, provides Layla with a unique competitive edge and an inside track on assessing the current investment climate enabling her to forecast growth and leverage opportunities that come her way. Layla received a B.A. Degree in Economics, and an M. A in Finance from the London Business School.